Bad Bunny, the chart‑topping Puerto Rican artist and recent Grammy Award winner, is expected to reveal more details about his upcoming Super Bowl halftime show at a press conference Thursday in San Francisco. The briefing comes just days before Super Bowl LX, set for Sunday, where Bad Bunny will take the stage as this year’s featured performer.

According to KGW, the artist has kept most performance details under wraps, fueling speculation about possible guest appearances and themes following his critically acclaimed “Most Wanted Tour.” Fans and media have been eager for clues, especially after his recent Grammy win added momentum to what could be one of the most anticipated halftime shows in recent memory.

Apple Music, which is sponsoring the halftime show for a fourth consecutive year, has launched a promotional campaign titled “Bad Bunny’s Road to Halftime,” highlighting his creative process and buildup to the performance, according to Apple’s newsroom.

While the Super Bowl itself takes place far from southwest Washington, the annual event remains a massive cultural moment for local fans, gathering around watch parties across Cowlitz County. Local bars, community centers, and private hosts often organize events to mark the occasion, underscoring how national spectacles like the halftime show echo through local communities far from the stadium.

Bad Bunny’s press event is expected to be streamed live, with further updates anticipated later in the week as rehearsals wrap and final set details emerge.